Talking About Cancer

Today is World Cancer Day, an annual commemoration aimed at raising cancer awareness. The non-profit organization that launched World Cancer Day several years ago, the Union for International Cancer Control (UICC), has set forth 4 myths about cancer that are designed to address common misconceptions:

1. We don’t need to talk about cancer.

2. There are no signs or symptoms of cancer.

3. There is nothing I can do about cancer.

4. I don’t have the right to cancer care.

Like many people, we at Need To Know Publishing think quite a bit about cancer and its impact on society, families, and individuals. We recently lost our founding partner Robert Kempe to lymphoma. A mother and a wife have battled breast cancer. When we started this venture aimed at explaining the grown-up world to children with non-fiction board books, cancer was in the back of our minds as a topic to tackle one day. It was never our intention to devote one of our first three titles to it. But then Robert became sick and it became clear how important the subject was.

The end result is What Every Child Needs To Know About Cancer. The book addresses hard truths about cancer, but also focuses on cancer prevention and the great strides being made toward better treatments. Many of┬áthe pages spring directly from our discussions with our own children about what cancer is, what it isn’t, and how it is treated.

It was a difficult book to write and, we acknowledge, it may be a difficult book to read with or to kids. But we agree wholeheartedly with the UICC that we do need to be talking about cancer. Hopefully, in a small way, we can help some families start a conversation about this challenging topic.

What Every Child Needs To Know About Cancer will be in stores next month and is currently available for preorder at many online book sellers. We are donating a portion of the proceeds from this book in support of cancer research.